Has over 15 years of experience launching, scaling, and providing legal support for franchise projects in HoReCa, retail, and service companies. Has advised dozens of Ukrainian and international brands on market entry strategies, franchise adaptation to local conditions, and building win-win relationships between franchisors and franchisees.
Regular speaker at industry conferences and author of publications on franchising in the restaurant and hotel business. Main expertise lies in preparing businesses for scaling and investment readiness through franchising.
DEVELOPMENT STRATEGY
FRANCHISING
SCALING
