In February 2014, a landmark event took place – the opening of the Ukrainian pavilion at the world’s key exhibition, Gulfood, which has become a hallmark of Ukrainian agro exports.
Today, in February 2024, within the Ukrainian pavilion at Gulfood, a new project was launched – the Ukrainian Horeca Cluster.
The Ukrainian Horeca Cluster is a consolidated platform for manufacturers of goods and services in the HoReCa sector, aimed at:
- exchanging knowledge and resources among cluster participants
- promoting the Ukrainian HoReCa market domestically and internationally
- attracting grant funding
- assisting in the development and implementation of quality standards for services and products that meet international requirements
- developing new markets for exporting Ukrainian HoReCa products and services.
Overall, the concept of the cluster emerged not by chance; for many years, Ukrainian products have appeared on the shelves of supermarkets in many countries, and manufacturers often seek new growth opportunities. The HoReCa market can be that additional growth driver, as the global HoReCa market was valued at USD 2.92 trillion in 2022, with an expected average annual growth rate of 3.64% from 2023 to 2029, reaching nearly USD 3.75 trillion by 2029.
Considering the opportunities available to manufacturers of goods and services, pooling efforts can yield significant results for each cluster participant.
In the near future, we will share our plans for the future. Meanwhile, we invite you to get acquainted with the Ukrainian Horeca Cluster.
